Whether you have your own list, buy or rent, the list is critical to a successful direct marketing program. There are several basic list profiles—occupant (no name typically associated with this list), consumer (can include more demographic info), Business (by industry, location, type, size, etc), Specialty (wide range of options from buying behavior to specific interests). If needed, we also commission specialty list brokers for when your target list requires more defined demographics
We can slice and dice your list/data anyway you desire. We can build, append or segment your data to drop in the mail in waves, all at once or in specific geographic areas.
Mail cleansing is another critical component of direct marketing. It ensures accuracy, plus minimizes waste and returns.